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Dream 11 founder :: marketing strategy of dream 11 app

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Dream 11 founder marketing strategy of dream 11 app

Dream11 was co-founded by Harsh Jain (son of Indian businessman Anand Jain) and Bhavit Sheth

 

 

Harsh Jain :

 

About Dream 11

Dream11 is a popular sports gaming application in India that lets users create fantasy teams and earn cash based on the real-life performance of selected players in cricket, football, kabaddi, and the National Basketball Association. It has seen remarkable growth, with 100 million users in 2020 and 140 million in 2021, compared to just 2 million in 2016. This platform provides a unique opportunity for sports enthusiasts to leverage their knowledge and passion for sports while boasting over 13 Crore (130 million) users. It’s a user-friendly and engaging way for sports lovers to enjoy their favorite games and potentially earn rewards based on their skills and insights.

Dream11 – Startup Story | History and How it Started?

Harsh Jain and Bhavit Sheth, adolescence sports lovers, teamed up to create Dream11, India’s maximum renowned myth sports app.

They saw the capability of the fable sports activities enterprise, especially during the Indian Premier League (IPL), and believed it may

be a lucrative task in a state with infinite cricket enthusiasts.

After completing his studies at the University of Pennsylvania and Columbia Business School, Harsh returned to India with a mission to tackle a fantasy game challenge.

He invited others to join him in this quest for a faster solution, even though some chuckled at the idea. Fortunately, his college buddy Bhavit Sheth decided to join the party,

making it an even bigger adventure. 🎉

 

Dream11 – Name, Tagline and Logo

The name Dream11 has been chosen with utmost dexterity. Both cricket and football are really popular across the globe and all of them have 11 players mandated for any live game. Now, as the company’s main idea is to let the users create their dream team, they are basically trying to create their Dream 11 squad of players.

Dream11 launched a series of 6 recent campaigns, which revolve around the tagline, ‘Team Hai Toh Mazaa Hai’ (loosely translated to if there’s a team, then there’s fun)

 

Dream11 – Revenue Model

The revenue model of Dream11 primarily works on two levels:

Entry-level fees from the participants to participate in the paid contests.
When the users earn on their real-time performance of the players, Dream 11 takes its cut, which accounts for about 15-20% of the total pool.

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Product Strategy of Dream 11

 

Dream11 is an awesome Indian online fantasy sports platform based in Mumbai. They’re the trailblazers in India’s online fantasy sports scene, boasting over 50 million friendly users. Harsh Jain and Bhavit Sheth founded this fun venture in 2012.

What makes Dream11 so cool is that you can play it for free or go for cash prizes, which makes it a hit among sports-loving folks in India. Let’s break down their super-friendly product strategy:

1. User-Friendly Approach: Dream11’s main goal is to make friends by bringing in more users and keeping them engaged. They’ve got a sleek, easy-to-use platform that even your grandma could navigate.

2. Buddying Up Online: They’re all over social media in India, making friends and reaching out to potential users. Plus, they’ve got awesome partnerships with major sports organizations, so they’re visible all around.

3. Keeping Friends Engaged: They’ve got loads of features that keep users hooked, ensuring they have a blast while playing.

4. Sharing the Fun: Dream11 lets you play for free or win cash prizes. You can even grab premium memberships for extra perks. They’ve got something for everyone.

So, Dream11’s product strategy is all about being friendly, fun, and user-focused, helping them make loads of friends along the way. 😊🏏🎉

Promotion Strategy of Dream 11

To stay on top in the fantasy sports game like Dream11, they’ve got some smart promotion tricks up their sleeve.

1. Giving Goodies: Dream11 loves to share the love by offering cool stuff like discounts, freebies, and cash prizes. It’s like getting extra toppings on your favorite pizza! 🍕

2. Looking Cool: They work hard to be recognizable with a catchy name and a snazzy logo. All their ads and stuff look the same, so you always know it’s Dream11.

3. Finding the Right Friends: Dream11 is smart about finding the right people to tell about their fun platform. They use social media, TV, and radio to spread the word.

By doing all this, Dream11 makes sure they stay at the top of the fantasy sports game in India. 🏏📺📻

https://www.facebook.com/RohitSharmaOfficialPage/videos/dream-11/612078120348208/

Marketing Strategy of Dream 11

 

Dream11 knows how to play the marketing game, and they’ve got some cool moves:

1. TV and Social Media Stars: They spend a lot of their advertising cash on TV commercials and social media magic. You’ve probably seen their catchy ads.

2. Khaby Lame’s Deal: Dream11 hit a home run by partnering with Khaby Lame, the TikTok sensation, for the IPL. They reportedly paid him INR 2 crore! 💰

3. IPL Power Play: When Vivo took a break from the IPL, Dream11 jumped in as the official partner for 2020. They even spent a whopping $2.2 billion to make it happen.

4. Taking Over Super Smash: They also got into cricket in New Zealand, sponsoring the “Super Smash” T20 tournament. This partnership with New Zealand’s cricket board goes all the way to 2026.

5. Beyond Cricket: Dream11 isn’t just about cricket. They’ve teamed up with basketball, hockey, kabaddi, and even the NBA. They’re everywhere, making friends with sports fans. 🏀🏑🏐🤼‍♂️

So, Dream11’s marketing game is all about making bold moves and scoring big in the sports world.

 

Marketing and Advertising Campaigns of Dream 11

During this exciting IPL season, Dream11 has hit a home run with its marketing and ads.

Cricket Legends in the Spotlight: They’ve rolled out ads featuring cricket legends like Sachin Tendulkar, Sourav Ganguly, and Virender Sehwag. It’s like a dream come true for cricket fans.

Bollywood Stars on Board: Dream11 is super smart – they’ve got Bollywood stars Ranveer Singh and Deepika Padukone as their buddies. That means even more people know about them!

In the IPL Action: You can’t miss them during the IPL matches. They’re cleverly placing ads during breaks, so everyone’s talking about Dream11.

Thanks to all this cool stuff, Dream11 is the go-to choice for lots of cricket fans in India. And guess what? They’re gearing up to hit another home run with the ICC World Cup! 🏏🌟🏆

Competitors of Dream 11

Despite having the largest user base of any fantasy sports platform, Dream11 is seeing some stiff competition from several up-and-coming competitors.

Let’s examine the top rivals of Dream11:

MPL
MyTeam11
My11 Circle
Paytm First Games
Gamezy
Howzat
HallaPlay
MyFab11
BalleBaaz
Fanfight
FanMojo

 

 

 

 

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